The 2027 Inspection Marketing Playbook: Real Data, AI Use Cases, & Your Action Plan

This blog post series looks at the Continuing Education and business classes that will be taught at Inspection Fuel V. Check out the full agenda here and register here.

Most inspection marketing advice sounds the same — "post on Google, run some ads, get reviews." This isn't that talk.

In this session, WolfPack Advising CEO Aaron Shishilla opens the books on real campaign data from inspection companies across the country — the channels quietly printing jobs, the ones quietly draining budgets, and the shared traits separating the winners from the expensive hobbies.

Then he goes deeper into how his team is using AI today to outperform traditional marketing: the tools, the workflows, and the use cases already changing what a lean inspection marketing operation looks like in 2027. You'll leave with a clear scorecard of what to run, what to kill, and what to track — plus specific AI plays you can put to work Monday morning, whether you're a brand-new inspector growing on a shoestring or a seasoned multi-inspector firm ready to scale.

No generic marketing theory. Real data, real AI use cases, and a real action plan.

This session will take place on:

Monday, September 28 from 1:00 - 2:00pm in Ballroom C. Don't miss this Inspection Fuel Show Opener talk!